Privacy Policy

Overview

Zibo Hengke Ceramic Technology Co., Ltd. ("Hengke Ceramic", "we", "us", or "our") is committed to protecting the privacy of individuals who visit our website or contact us for business purposes. This Privacy Policy explains what information we collect, how we use it, and how we protect it.

By using our website or submitting an inquiry, you acknowledge that you have read and understood this Privacy Policy. This policy applies to information collected through our website, email communications, and other direct interactions with our team.

Information We Collect

We collect information that you voluntarily provide to us, as well as certain technical data gathered automatically when you visit our website.

Information You Provide

Name, job title, and company name
Business email address and phone number
Country or region
Product requirements, technical specifications, and inquiry details submitted through contact forms or email

Information Collected Automatically

IP address and general geographic location
Browser type and operating system
Pages visited, time spent on pages, and referring URLs
Device type and screen resolution

How We Use Information

We use the information we collect for the following legitimate business purposes:

To respond to product inquiries and provide technical consultation regarding ceramic rollers, alumina grinding media, lining products, and SiSiC components.
To prepare quotations, technical proposals, and product recommendations based on your working conditions and requirements.
To manage ongoing business relationships and order fulfillment.
To improve our website content, product information, and user experience based on aggregated usage data.
To send relevant product updates or technical information, where you have expressed interest or given consent.
To comply with applicable legal obligations.

Sharing of Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

We may share your information only in the following limited circumstances:

Service providers: Trusted third-party service providers who assist us in operating our website, email systems, or logistics, under strict confidentiality agreements.
Legal requirements: When required to comply with applicable law, regulation, legal process, or enforceable governmental request.
Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, where your information may be transferred as part of the transaction.

Cookies

Our website may use cookies and similar tracking technologies to improve your browsing experience and collect usage statistics. Cookies are small text files stored on your device.

We use cookies for the following purposes:

Essential cookies required for website functionality
Analytics cookies to understand how visitors use our website (aggregated and anonymized)
Preference cookies to remember your settings

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law.

For business inquiry records, we typically retain information for the duration of our business relationship and for a reasonable period thereafter for record-keeping and legal compliance purposes. When information is no longer needed, we securely delete or anonymize it.

Your Rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:

Right of Access

Request a copy of the personal information we hold about you.

Right of Rectification

Request correction of inaccurate or incomplete information.

Right of Erasure

Request deletion of your personal information, subject to legal obligations.

Right to Object

Object to the processing of your information for certain purposes.

To exercise any of these rights, please contact us using the details provided in the Contact section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, alteration, or disclosure. These measures include secure server infrastructure, access controls, and confidentiality practices within our organization.

While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use secure channels when sharing sensitive technical or commercial information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or website functionality. When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.